Accomplished:
logo
Colour Palette
packaging
Lucky 7 is a beer company that needed a refresh. They needed a logo that encapsulates them as a company and that wasn’t too far from what they have now as they were worried the vast change would push customers away. In response to this, I produced something that was minimal in design and that took elements from their existing logo and assets to produce an outcome that both represented their beer and was recognisable as Lucky 7.
